Yas Island Abu Dhabi’s trade & promotion arm reports 22% YoY growth from Asian markets
United Arab Emirates, Abu Dhabi, 17 October 2019 – Experience Hub, the trade and promotion arm of one of the world’s fastest growing leisure and entertainment destinations – Yas Island Abu Dhabi, is set to participate at ITB Asia in Singapore from 16-18 October 2019, underscoring the Island as a one-of-a-kind destination for UAE-bound travellers from Asia.
As the destination continues to grow and unveil new attractions, Yas Island has seen a 22% rise in visitation from key Asian markets, with 23% and 21% increases from India and China respectively, compared to last year. In 2018, Yas Island enjoyed the successful opening of Warner Bros. World Abu Dhabi and in 2020, the destination will witness the debut of CLYMB, which will feature the world’s tallest indoor climbing wall and largest indoor skydiving chamber, alongside the opening of the stunning 18,000 capacity Yas Bay Arena. The indoor multi-purpose venue is just one component of Abu Dhabi’s newest leisure, cultural and entertainment offering, with Yas Bay’s The Waterfront incorporating two world-class hotels, a beach club, 37 cafes and restaurants as well as 19 retail outlets.
Equipped with a growing product portfolio and new trade tools, Experience Hub will showcase Yas Island’s award-winning and world class attractions to industry players while reconnecting with partners at ITB Asia to collaboratively create opportunities that will place the destination as a top of mind holiday experience to be enjoyed by visitors traveling to Abu Dhabi and the greater UAE.
Experience Hub continues to demonstrate its commitment to the Asian market by cultivating a growing network of more than 300 trade partnerships with dedicated teams strategically based out of ten key cities in Southeast and Pacific Asia. To further nurture these relationships, Experience Hub recently launched destination training and certification program, ‘Yas Expert.’ The online program enables travel agents to become in-market destination experts and enhance their own product offering. With more than 2,000 agents registered to date, Yas Expert is currently available to partners in India, as well as GCC and Europe, and will launch in Mandarin Chinese by the end of October.
Experience Hub will participate at ITB Asia 2019 alongside the Department of Culture and Tourism – Abu Dhabi at stand J05 in Hall E.
ABOUT EXPERIENCE HUB
Launched in January 2018, Experience Hub is the one-stop destination partner and promotional hub for one of the world’s fastest growing leisure and entertainment destinations – Yas Island Abu Dhabi.
Through its network of local, regional and international offices, the company works with travel partners to design holiday packages that provide the best entertainment value for travellers to the UAE.
Based in Abu Dhabi, Experience Hub brings together expert travel and tourism professionals to manage its wide reaching trade network. The company currently operates offices serving the GCC, India, China, Europe and the CIS markets.
For more info, please visit: www. experiencehub.com
ABOUT YAS ISLAND
Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi – just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holidaymakers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and the most enjoyable musical and family events… all within the 25 sq km Island. Today, Yas Island is home to the recently opened theme park, Warner Bros. World™ Abu Dhabi, and the award-winning theme parks Ferrari World Abu Dhabi and Yas Waterworld, in addition to Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIXTM), Yas Marina, Yas Links golf course, and Abu Dhabi’s largest mall. It boasts more than 160 dining experiences, seven hotels, and is home to indoor and outdoor concert venues – all of which are complemented by a range of visitor services that connect all attractions to one another.
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