Ras Al Khaimah, UAE, 10 October 2019: Volunteers from all over the emirates joined forces to clean and collect almost 500 kilos of waste at Wadi Showka Dam to help preserve its natural beauty. Wadi Showka is a diverse area with many route options for hiking, running, cycling, and welcomes even those who simply want to camp out in nature – attracting thousands of nature-adventure enthusiasts from around the country and beyond.

Organised by Adventurati Outdoor, an adventure tour company specialised in mountain activities in Ras Al Khaimah, the clean-up initiative also attracted volunteers from Ras Al Khaimah Tourism Development Authority (RAKTDA), Public Works and Services Department (PWSD), SANID and Takatof.

Raki Philips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority said, “While a competitive tourism offering is key to ensuring the Emirate’s wider appeal, sustainability continues to be at the heart of our tourism strategy. As a destination with invaluable natural assets, it is our shared responsibility to inspire and educate residents and visitors about the importance of preserving the natural environment and acting responsibly to minimise negative impact.”

Fadi Hachicho, Founder of Adventurati Outdoor said, “We want to start the new season by getting the community to join us outdoors and doing so for a cause. Each one of us has a responsibility towards the environment. It is our responsibility to keep it clean, sustainable and spreading awareness about the importance of protecting it. Together we can reduce the impact on the environment. We follow “leave No Trace” program to create the habit of “Take nothing but memories, leave nothing but foot prints” when enjoying the outdoors. It is simply everyone’s responsibility.”

His Excellency Eng. Ahmed Al Hammadi, Director General of the General Services Department emphasized the importance of prioritizing sustainability and ensuring the optimal use of natural resources to protect them for future generations. “Preserving the environment around us is essential for the health and wellbeing of our community. It is key for local departments to join forces and raise awareness around sustainability and environmental cleanliness in order to achieve effective and positive results in the Emirate of Ras Al Khaimah”.

About Ras Al Khaimah

Ras Al Khaimah (RAK) is the northernmost of the seven Emirates that make up the United Arab Emirates. It is known for its rich history, dating back 7,000 years, and diverse landscape, from 64km of pristine beaches, to terracotta deserts and an imposing mountain backdrop. The Emirate is home to the highest peak in the UAE, Jebel Jais, which features the world’s longest zip line, at almost 3km.

RAK is also centrally located at the modern crossroad between Europe and Asia, with one third of the world’s population within four hour’s flying time, making it an ideal location for businesses to expand into the UAE, the Middle East and Africa and beyond.

At the Emirate’s economic heart lies several major companies and sectors – industrial (including RAK Rock and Stevin Rock’s quarries, RAK Ceramics and Julphar Pharmaceuticals); RAK Ports; RAK Economic Zone; banking via RAKBANK; RAK Gas and tourism. Supporting these industries is a modern infrastructure, state-of-the-art industrial areas and business parks and world-class hotels, facilities and attractions for tourists.

For the past decade, Ras Al Khaimah has been consistently rated ‘A’ by Fitch and Standard & Poor’s rating agencies and already the Emirate is home to more than 15,000 businesses from 100 countries representing over 50 industries. RAK Courts is also the second-fastest court in the world at enforcing contracts in commercial disputes.

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About Ras Al Khaimah Tourism Development Authority (TDA)

The Ras Al Khaimah Tourism Development Authority (TDA) was established in May 2011 under the government of Ras Al Khaimah. In order to attract 1.5 million visitors by 2021, and 3 million visitors by 2025, the Ras Al Khaimah TDA aims to develop the Emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Ras Al Khaimah TDA has a government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry.

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