Saudi International well underway as fans flock to see the world’s best players and go wild for ‘unbelievable’ post-golf concerts

Jeddah, Kingdom of Saudi Arabia – 31stJanuary:Golf and music fans are continuing to descend on King Abdullah Economic Cityin their thousands as the second annual Saudi International powered by SoftBank Investment Advisers lives up to its promise of delivering ‘The Ultimate Day Out’.

With the international golf tournament reaching its halfway point today, the action both on and off the course is already sizzling towards fever pitch – with two days still to come.

The golf has already captivated a local crowd packed with locals, tourists and young spectators, igniting a new love for the gameacrossthe next generation of Saudis.

Eleven-year-old AhmedAlharbi visited today with his family. He said: “I’m having great fun! This is my first time here and I just can’t decide what I like best. I like that we can see the players so closely.”

Dad Abdullah Alharbi added: “It’s an amazing event to come to. Golf is a great social game to come and watch, where the kids and families can watch the golf, meet the players and then go and enjoy the entertainment in the golf village. It’s perfect to come to and have a really nice time.”

Thursday’s opening day’s golf climaxed with an unforgettable live concert by Belgian DJ duo Dimitri Vegas & Like Mike, supported by Marco Carola.

Kamal Arodaky, 25, was one of the 13,000 euphoric fans in the sold-out crowd. He said: “The whole thing was crazy, just an unbelievable concert! The arena was full and just this amazing atmosphere, everyone singing and having a great time. Saudi is made for this kind of event – we can’t wait for the remaining two concerts tonight and tomorrow!”

Tonight sees an eclectic mix of global music stars performing in KAEC that span the generations. Rock icon Bryan Adams and Grammy Award–winning DJ Zedd make their debut in the Kingdom as they are set to keep the crowds in rhythm all night. Bringing down the curtain on Saudi International’s epic line-up, Latin sensations Gipsy Kings and Luis Fonsi will make the crowds swing, salsa and dance on 1 February as they perform some of their greatest and most iconic hits.

The concerts form part of Saudi International’s Ultimate Day Out that includes world class golf with some of the best players on the planet on show at the Royal Greens Golf & Country Club this weekend.

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