February 2020 –Today, Reebok announces the launch of ZIGKINETICA, a transformative new silhouette that channels and returns energy with every stride you take. ZIGKINETICAhas dropped globally on February 21st, 2020.

ZIGKINETICA will debut with an ad starring legendary mixed martial artist Khabib Nurmagomedov, in which Khabib channels the transformative power of the shoe to deliver a power-packed punch that wipes out the world’s energy supply.The launch marks the nextphase in Reebok’s “Sport the Unexpected” campaign,celebrating bold risk takers who reshape culture by being anything but expected.

“I really like wearing these.This is my first campaign with Reebok and I’m very excited to be a part of it. They’ve been so supportive of the MMA community and have really played a role in bringing it to the forefront,” said Khabib. “I like the technology behind it, the edgy design and the versatility of the shoe.”

See the full spot HERE.

Reebok’s ZigTech technology, originally introduced on 2010’sZigPulsesilhouette, set a new standard for innovation, function and disruptive design. Transcending its performance-based origin, ZigKinetica fuses innovative sport tech with sleek style to createa highly functional shoe that seamlessly transitions from gym to street.

ZIGKINETICA is built around a distinct zigzag-shaped, energy-return sole that channels and returns kinetic energy using a three-part system:

  • Floatride Fuel: Energized bouncy foam helps deliver cushioning feel for everyday needs
  • ZIGENERGYShell: Channels and returns kinetic energy, while providing a bold aesthetic
  • ZIGENERGY Bands: A unique outsole that expands and contracts like a rubber band to provide spring-like response

In celebration of the SS20 season’s biggest shoe launch, Reebok has also rolled out a custom Instagram and Snapchat filter that users can try out to experience the transformative energy associated with the shoe that features ZIGKINETICA’s signature zigzag graphic.

ZIGKINETICA drops on for AED 549 and SAR 559on February 21, 2020.

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