Sony Middle East & Africa Introduces New Digital Camera ZV-1, designed for vlogging in the UAE
New Video-Forward Design and Compact Body Packed with Advanced Imaging Technology and Easy-to-Use Functionality
Dubai, UAE, 31 May 2020 – Sony Middle East & Africa has announced the new pocket-sized digital camera ZV-1 a lightweight, compact “all-in-one” style solution will be available in the UAE in July 2020. Designed from the ground up for content creators and vloggers, the ZV-1 combines easy-to-use features with uncompromising imaging technology, making this the perfect tool for any content creator at all skill levels.
“Sony’s new ZV-1 was purpose-built to meet the needs and demands of today’s video creators,” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa. “We are always listening to our customers, and this camera is the result of direct feedback from our extended community. Featuring an innovative design plus many new technologies, settings and modes, it will allow creators to make content in ways they have never been able to before. The ZV-1 aims to let the subject shine in any environment. Every single feature is optimised for any type of creator’s daily vlogging.”
The ZV-1 features a 1.0-type stacked Exmor RS® CMOS image sensor with DRAM chip and 24-70mm[i] F1.8-2.8 ZEISS® Vario-Sonnar T* large-aperture lens creating beautiful background bokeh (background blur), allowing the subject to stand out from the background. The camera locks on and track subjects with high accuracy and speed using Sony’s leading-edge autofocus system. The ZV-1 also includes the latest-generation BIONZ X™ image processor with front-end LSI delivering high resolution as well as low noise for superior image quality. It also combines this exceptional imaging technology with high-quality and versatile audio options. The ZV-1 is Sony’s first compact camera with a side-opening Vari-angle LCD screen, making it easier to compose your shots in selfie mode while connecting external audio accessories. To meet any video need, the ZV-1 contains advanced video features including 4K movie recording[ii] and in-body image stabilisation.
Meeting the Needs of Today’s Content Creators
Quickly Switch Between two modes of Background Bokeh
The ZV-1 offers a simple solution to easily switch between two levels of background bokeh while recording. Using the new Bokeh Switch function, rapidly adjust the optical aperture between more and less background defocusing blur without losing focus on the subject. Located on top of the camera, this Bokeh button is easily accessible and makes selfie shooting operation a breeze.
Focus on the Subject You Want
The ZV-1 makes it easier than ever to shoot product reviews and similar video content. Gone are the days of placing a hand behind an object to prompt the camera to bring it into focus thanks to a new Product Showcase Setting, which allows for quick and smooth focus transitions between the subject’s face and the object placed in front of the lens.
Building on the leading-edge technology developed for α™ (Alpha™) and RX series cameras, this new compact camera includes advanced autofocus (AF) allowing it to lock on and track subjects with high accuracy and speed while recording. For maintaining focus on the intended subject or subjects in busy environments, Real-time Eye AF[iii] and Real-time Tracking for video allows the ZV-1 to seamlessly switch focus between multiple subjects while controlling the AF speed and tracking sensitivity.
Prioritise Your Face
Extreme changes in lighting, like walking outside on a sunny day and suddenly move from a bright location into shade, are no problem for the ZV-1 thanks to the new Face Priority autoexposure (AE) function. It detects and prioritises the subject’s face and adjusts the exposure to ensure the face is depicted at an ideal brightness in any environment. This AE technology also suppresses an abrupt change in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.
The ZV-1 features advanced colour science re-engineered to optimise skin tones. To enhance emphasis on the subject’s face – especially when shooting in selfie mode – the ZV-1 creates a smooth and natural complexion, while also maintaining sharp images of the mouth and eyes in both videos and stills.
Crystal Clear Audio
High quality content requires clear, excellent audio quality, and the ZV-1 is well-equipped to produce just that with reliable and versatile audio options. The ZV-1’s onboard mic features Sony’s latest Directional 3-capsule Mic which was designed for forward-directional audio capture, allowing for clear capture of the subject’s voice while minimising background noise. For added flexibility, the ZV-1 also features a standard 3.5mm mic jack (3.5mm) and Multi Interface Shoe™ (MI shoe) making it easy to connect a wide range of external microphones. The ZV-1 is also supplied with a wind screen[i] accessory that fits on the MI shoe to minimise wind interference.
ZV-1 with VPT2BT and XYST1M
Design and Functionality Optimised for Vlogging
The ZV-1 was designed with content creators in mind. This compact, lightweight (approx. 294g / 105.5mm x 60.0mm x 43.5mm) camera is the first Sony compact camera with a side-opening Vari-angle LCD Screen, allowing creators to simplify their setup by utilising the MI shoe for optional external mics without the need of an additional mounting bracket.
Comfortably operate the ZV-1 with one hand thanks to the easy-to-hold comfortable grip and a large movie REC button located on the top of the camera for quick access to video recording, as well as a recording lamp on the front of the camera that indicates if the camera is actively recording.
The ZV-1 also includes advances in image stabilisation, ensuring steady video even when shooting hand-held while walking. When recording in HD (Active mode), optical and electronic stabilisation methods are combined to reduce shaking up to 11 times[iv] that of standard SteadyShot™. When shooting 4K video using Optical SteadyShot (Active mode), there is improvement in stabilisation effect of up to 8 times[v] that of standard SteadyShot. The ZV-1 is also compatible with the GP-VPT2BT Shooting Grip with Wireless Remote Commander, offering additional stability and comfort combined with cable-free connectivity.
Class-Leading AV Features
Despite the small form factor there are a multitude of pro-level movie making capabilities, including:
- 4K movie recording with full pixel readout and no pixel binning in high bit rate XAVC S™ codec.[vi]
- Industry standard 3.5mm microphone input
- Hybrid Log-Gamma (HDR)[vii] / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3
- Interval Shooting[viii] for stunning time-lapse videos[ix]
- Super Slow Motion[x] recording at up to 960fps[xi]
- Compatibility with ‘Movie Edit add-on[xii]’ from the “Imaging Edge™” mobile application for image stabilisation while editing[xiii] Highlight ability to edit aspect ratios for IG etc.
New Vlogger Accessories Kit (please change it based on local bundle plan)
Sony will also be introducing a Vlogger bundle Kit, which includes a GP-VPT2BT Shooting Grip with Wireless Remote Commander and 64GB Ultra High Speed Media Card. The grip is compatible with a variety of Sony cameras[xiv].
Pair this kit with an external microphone (sold separately), such as Sony’s Stereo Microphone (ECM-XYST1M), for a convenient and seamless vlogger setup.
The ZV-1 will be available in the UAE in July 2020.
Exclusive stories and exciting new content shot with the new camera and Sony’s other imaging products can be found at well https://alphauniverse-mea.com/new-launches/, a site created to educate and inspire all fans and customers of Sony’s α – Alpha brand.
New content will also be posted directly at the Sony Photo Gallery.
About Sony Middle East and Africa:
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Recording Media and Energy, Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 262 accredited third party service centres reinforce Sony’s presence in key markets in the region
[i] Angle of view (35mm format equivalent)
[ii] 4K (QFHD: 3840×2160)
[iii] Real-time Eye AF for animals is not available movie shooting
[i] Audio input itself is via the camera’s internal mic but attaching the wind screen to the mic suppresses wind noise
[iv] Image stabilisation angle at the wide-angle end of the zoom range, Active Mode
[v] Image stabilisation angle at the wide-angle end of the zoom range, Active Mode
[vi] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps
[vii] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable to display HDR (HLG) movies
[viii] Wi-Fi is not operational during interval shooting
[ix] Time-lapse movie creation is possible on a PC
[x] Audio recording is not available. A Class 10 or higher SDHC/SDXC memory card is required
[xi] In NTSC mode. Menu allows switching between NTSC and PAL modes
[xii] Please use the latest version
[xiii] The Imaging Edge Mobile application is required
[xiv] Compatible with RX100 VII, Alpha 6100, Alpha 6400, Alpha 6600, Alpha 7 III, Alpha 7R III, Alpha 7R IV, Alpha 9, Alpha 9 II. Firmware must be updated on camera to ensure compatibility.
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