Twentieth “World Milk Day” Sees NFPC Innovate Twentieth “World Milk Day” Sees NFPC Innovate With New Products That Meet Changing Consumer Tastes

Dubai, UAE: 31st May 2020 – UAE based National Food Products Company (NFPC) is marking World Milk Day with the introduction of new dairy products under its Lacnor brand, which meet the growing consumer trend for new and experimental tastes and beverages offering high nutritional values to fuel a healthy lifestyle.

The UAE is the second largest producer of milk and dairy products in the GCC region after Saudi Arabia.

The country’s dairy products market stood at $ 1.8 billion in 2018 and is projected to grow at a CAGR of over 7%, to surpass $ 2.6 billion by 2024 on account of increasing demand for flavored and organic dairy products among UAE population, especially through modern grocery and supermarket channels as well as online deliveries.  NFPC, has been operating for almost five decades in the diary category in the UAE, while also providing products to 44 regular and 14 tactical countries.  The company provides its products under the Lacnor and Gulf & Safa brands through the nation’s leading supermarket chains, as well as via its online delivery service, Oasis Direct.

New additions to the Lacnor portfolio include a new protein milk which comes in a 1 litre Tetra Pak. Lacnor High Protein Milk is 100% natural and contains 60g per liter (15g protein per 250ml or glass) of protein which is twice the amount found in regular milk. It holds a shelf-life of six months and does not contain any preservatives, added hormones, or any artificial additives.

The Lacnor smoothie has a 28-day shelf life and is free of artificial flavours and colours, comprising four flavours, each available in a 330ml PET bottle. The flavours are unique to the category and include Apple Banana, Strawberry, Raspberry Vanilla, and Peach, and are infused with probiotics to aid gut health.

Lacnor’s new Laban addition boasts a 10-day shelf life and comes in three flavours: Plain, Strawberry, and Mango. Instead of artificial flavours, Lacnor’s laban is packed with real fruit.  It comes in a 200ml PET bottle.

World Milk Day was established by the Food and Agriculture Organisation of the United Nations twenty years ago to recognize the importance of milk as a global food, and to celebrate the dairy sector. Each year since, the benefits of milk and dairy products have been actively promoted around the world, including how dairy supports the livelihoods of one billion people.

Iqbal Hamzah, Group CEO of National Food Products Company commented: ”World Milk Day highlights the great significance of the dairy industry across the globe and the major contribution it makes to the economy as well as the health and wellness of the world’s population.   Here in the UAE, the dairy industry continues to flourish, due to an increasing population fueled by a buoyant tourism market, that has an appetite for new tastes and a keen consideration for a healthy lifestyle gained through good nutrition.

“Through constant innovation, investment and a keen desire to align with consumer trends, NFPC has made a valuable contribution to the sector’s growth and we are very proud of the achievement.   We have always recognised the importance of developing new products that will keep our brands relevant and desirable, hence these new additions. We are looking forward to the feedback of our retail partners and customers.”

NUTRITIONAL FACTS ABOUT DAIRY MILK:

  • Dairy milk is the top food source for calcium (as well as vitamin D and potassium). Calcium occurs naturally in milk, while many non-dairy milk alternatives, such as soy and almond, contain minimal amounts of naturally occurring calcium. This means they are typically fortified.
  • Due to their nutrition profile, dairy foods can play a key role in improving bone health, cognitive function and muscle growth as well as facilitating weight loss. Cow’s milk, in particular, is an excellent source of protein and provides a good mix of other vital nutrients such as calcium, magnesium, potassium, riboflavin, folate, Vitamin B12 and is fortified with vitamin D.
  • The proteins found in dairy milk (casein + whey) is good for keeping low blood pressure. Also, being a rich source of calcium, milk may promote increased bone mineral density, cutting down risk of osteoporosis.

About National Food Products Company (NFPC):

NFPC (National Food Products Company) was founded in 1971 with the establishment of a dairy production facility in the middle of the Arabian Desert. Today, the UAE-based company is a multi-million-dollar organisation. NFPC’s products are consumed by more than half of the total population in the United Arab Emirates every single day. In addition, the company exports to over 40 countries in the Middle East, Africa and Asia, with the focus on GCC and LEVANT. Today, NFPC is one of the region’s largest employers with a staff of more than 4,500 in locations across the UAE and the region. Brands under the NFPC umbrella include, Oasis, Lacnor, Blu, Laban Up, Gulf & Safa, Melco, Milco, Royal Bakers, and Aqua Fresh.

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