AFM Opel Opens Brand-New State-of-the-Art Showroom

AFM Opel’s brand-new showroom on Sheikh Zayed Road is now open.

The state-of-the-art facility is showcasing the Opel Astra, Crossland X, Grandland X, and Zafira Life, with the Corsa and Insignia to be added soon.

Customers can avail of AFM Opel’s virtual salesman service to arrange the hassle-free delivery of a car to their doorstep for a test drive at home.

Dubai (30th August 2020): AFM Opel – a member of the ALFAHIM Group and the general distributor for Opel in Dubai and Northern Emirates – has unveiled its brand-new, state-of-the-art showroom, showcasing the latest models from the German automobile manufacturer renowned for producing exciting and approachable cars, in the Bahwan Centre, in the prime location of Umm Al Sheif on Sheikh Zayed Road. The opening of the new showroom marks the highly anticipated expansion of Opel’s availability in Dubai and the Northern Emirates.

The 460-square-metre showroom, operated by the ALFAHIM Group in collaboration with Groupe PSA, is offering an exciting range of future-driven sedans, sports utility vehicles and light-weight automobiles.

A modern space that places customer comfort and convenience at the centre of everything – the AFM Opel showroom has been expertly designed and furnished in line with Opel’s German high corporate indemnity standards. The showroom boasts a comfortable lounge and waiting area that enhances the customer experience even further.AFM Opel Opens Brand-New State-of-the-Art Showroom

Customers can look forward to test-driving the Opel Astra, Crossland X, Grandland X, and Zafira Life, which are now available to buy from the Sheikh-Zayed-Road showroom, with the Opel Corsa and Insignia set to be added to the line-up very soon.

Each model from this exciting range of affordable, fun-to-drive cars is also available to test drive from the comfort of your own home through the Opel virtual salesman service. Customers can simply request an online meeting with an AFM Opel salesman, who will arrange the hassle-free delivery of the chosen car to their doorstep for a test drive.

Mohammad Al Momani, General Manager of AFM OPEL, said, “We are proud to officially unveil our new, state-of-the-art showroom on Sheikh Zayed Road and, in doing so, offer customers in the region an affordable range of exciting and approachable cars – attributes Opel is renowned for across the globe.”

He added, “Customers can look forward to unrivalled comfort, German engineering and efficiency, combined with the highest standards of customer service from our showroom team. The showroom’s convenient location also enables customers to easily access the premises, regardless of what part of the UAE they are travelling from.”

Rakesh Nair, Managing Director at Groupe PSA in the GCC, commented, “Groupe PSA is excited to be building Opel’s presence in Dubai and the Northern Emirates with the opening of this flagship showroom. It marks yet another significant milestone in the regional comeback of Groupe PSA.

“Our partnership with ALFAHIM Group also enables us to expand the scope of our customer-driven strategy as we continue to roll out a digitised customer journey across the GCC and build on our proven track-record of world-class customer service. We look forward to further enhancing Groupe PSA’s reputation in the region as a standard-bearer for engineering excellence, innovative design and driving pleasure.”

As always, customer health, wellbeing, comfort and satisfaction are top priorities for AFM Opel. Customers can rest assured that extensive sanitisation measures are being taken to safeguard their health and wellbeing, in line with government guidelines.

The AFM Opel Showroom is located at

The Bahwan Centre, Umm Al Sheif, Sheikh Zayed Road

Car Sales Opening Hours:

Saturday to Thursday: 9am to 8pm

Fridays: 4pm to 8pm


ALFAHIM Motors (AFM) offers German vehicle engineering excellence and precision to the United Arab Emirates (UAE) as the Authorised General Distributor for Opel in Dubai and the Northern Emirates. Building on ALFAHIM Group’s six decades of automotive expertise and Opel’s democratisation of innovation in mobility since 1899, AFM Opel opened its doors in 2020 with a 460-sqm showroom on Sheikh Zayed Road, offering an exciting range of future-driven sedans, sports utility vehicles and light-weight automobiles to the UAE’s evolving market. Coupled with Opel’s brand value of being approachable, AFM presents a diverse portfolio of straightforward fleet solutions for businesses and a fun driving experience for every individual. As the authorised distributor for one of Europe’s largest car manufacturers and newest member of ALFAHIM Group, AFM exemplifies the group’s mission to constantly deliver sustainable growth through superior customer service, quality and commitment.

About ALFAHIM Group

ALFAHIM Group is one of the UAE’s most successful family businesses established in 1958 by the visionary late founder, Abdul Jalil Al Fahim. Based in Abu Dhabi, the Group has played an intrinsic role in the development of the country’s progressive economy and continues to harness its assets to deliver on a clearly defined mission. As a leading sustainable group of companies growing parallel with the country’s advancement, ALFAHIM Group believes in creating prosperity for future generations across multiple industries.

Through its portfolio of companies across the automotive, real estate, energy and travel sectors, the Group is a key contributor to Abu Dhabi’s Economic Vision 2030 leading to a more sustainable and diversified economy.

About Groupe PSA

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia.

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