Hyundai and BTS Launch Hyundai’s Dedicated EV Brand ” IONIQ song “IONIQ: I’m On It

  • Hyundai and BTS collaborate on music for the first time
  • The new brand music is available for free download starting, 31st Aug. on Hyundai Worldwide website(, and the music video will premiere on Hyundai’s official YouTube channel( on 2nd Sep.
  • The song gives voice in line with IONIQ’s goal of providing eco-friendly individualized electric mobility by showing the experiences of BTS members
  • Embodying company’s smart mobility vision, IONIQ aims to offer connected lifestyle experiences with plans to launch three innovative EVs over the next four years
  • The limited-edition music player shaped like a cassette tape will be given to the winners of an online event on Hyundai’s social media channels

Dubai, Aug. 31st, 2020 — Hyundai Motor Company and Global superstars BTS are releasing a new song, “IONIQ: I’m On It,” as a following event to Hyundai Motor’s launch campaign of its new dedicated EV brand “IONIQ in charge of turning the world”. BTS’ first music project with Hyundai will be available for free download on the brand’s website at 7:00 PM (KST) on Aug. 31st. The music video will premiere on the company’s official worldwide YouTube channel (@HyundaiWorldwide) at 11:00 AM (KST), Sep. 2nd.

The brand song “IONIQ: I’m On It” gives voice in line with IONIQ’s goal to offer customer centric EV experiences centered on connected lifestyle solutions. The song’s lyrics—sung and rapped by BTS’s RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook—express feelings of discovery, curiosity, hope, creativity, and inspiration for the future, affirmed by the refrain ‘IONIQ takes me there.’ The music video will feature the Hyundai’s latest concept EV Prophecy unveiled in March.Hyundai and BTS Launch Hyundai’s Dedicated EV Brand ”

As Hyundai Motor’s new dedicated EV brand, IONIQ reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider. IONIQ aims to offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’. Under IONIQ, Hyundai Motor plans to introduce three new dedicated EV models over the next four years with more innovative models to follow, including IONIQ 5, a mid-sized CUV, IONIQ 6, a sedan, and IONIQ 7, a large SUV.

“I hope Hyundai and BTS’s new collaboration song encourages the band’s global fan base as well as our customers to draw their attention to Hyundai’s vision for clean mobility, which is being realized through the new IONIQ EV brand,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officier at Hyundai Motor Company.

Global CMO, Wonhong Cho added: “Hyundai Motor and BTS have continued to collaborate to spread the value of the positive energy they pursue together beyond advertising specific vehicle. The new IONIQ lineup is Hyundai Motor’s answer to environmental problems and sustainable global communities that Millennials and Gen-Z generations are concerned about, and we will show the substance through the acceleration of the EV vision for future.” he said. “We will communicate the customer centric EV experiences that IONIQ brand will bring, sincerely to many fans and customers around the world through the brand music.

Fans who want to further celebrate IONIQ with BTS can participate in an online event for a chance to win a limited-edition cassette tape-shaped music player. The music player contains two tracks – “IONIQ: I’m On It” and individual messages from each member of the band.

Lyrics of “IONIQ: I’m on It”



When I look into your eyes

all I see is you filling my mind

새로운 만남들은 나를 충전해

Tho’ I bump into something

new possibility

어떤 날 발견할지 두근대

Full energy, higher esteem

better focus on what’s charging me

가끔 길을 잃을 때면 (I got you)

영혼의 지돌 따라가

Run unceasingly

When you are tired

I will be your rest

쉼 없이 달려가다

네가 지칠 땐

내가 네 휴식이 되어 줄게

I’m on it. Chasing my chance (on it, on it)

IONIQ takes me there (there, there)

내가 원하는 건 simple

멀리 보단 늘 함께 가고 싶어

Show you the way


I see a sign saying “slow it down”

I’ve pushed myself too hard

몰아 세우기보단

나아갈 힘을 줄래 (cheer up)

When we’re together

I get my energy

the memory, it makes me go again

실바람 소리가 들려와

그 위에 내 목소릴 실어 난

새로운 음악(이야기)으로 만들어 가

Make it loud

make it right

거의 다 왔어

Where I am heading for

It’s finally one step away

I’m on it. Chasing my chance (on it, on it)

IONIQ takes me there (there, there)

내가 원하는 건 simple

멀리 보단 늘 함께 가고 싶어

Show you the way


For high-res images can be found here – BTS x Hyundai IONIQ .

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services offered available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai Motor Company continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV. In 2018 the company revealed its new design philosophy ‘Sensuous Sportiness’, which will be embodied by all upcoming Hyundai vehicles

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