ATECA Hotel Supplies & Technology Solutions Enters into a Strategic Agreement with Prologic First

ATECA Hotel Supplies & Technology Solutions, developed by UAE hotel experts in Uzbekistan, has signed a strategic agreement with Prologic First to support the growth of the hospitality industry in the Republic with innovative products and solutions.

Mr. Michel Noblet, Executive Chairman of ATECA Holding, said, “Technology is the key to the success of the hospitality industry today. Our goal is to provide hotel owners and operators with the latest tools and technologies required to meet the evolving needs of the business and guests. Trusted by global hospitality leaders, Prologic First has been at the forefront of offering multi-functional innovative technology solutions for hotels for more than two decades serving clients in over 40 countries. We are glad to be the first to introduce the company’s cutting-edge solutions in Uzbekistan and other parts of Central Asia.”

Prologic First has been a pioneer in hybrid and on-premise hospitality technology solutions and is the technology partner of choice for many leading hotels worldwide. It also offers the most comprehensive cloud solutions for the hospitality sector.ATECA Hotel Supplies & Technology Solutions

Amit Sharda, Vice President – EMEA, Prologic First, said, “We are delighted to enter Uzbekistan with a strong and distinguished partner like ATECA Hotel Supplies and Technology Solutions at a time when the country is set for unprecedented growth in the hospitality sector. Our solutions are tailored around improving operational efficiency and, reducing complexity, time and costs, while enhancing guest experience. Today technology is not only about meeting the guest expectations but anticipating their needs especially in a digital era and our solutions enable hotels to complete with the best in order to maximize performance in a new world increasingly turning to Cloud solutions.”

Mr. Karimov Kamoladdin, Chief Executive Officer and General Manager for ATECA Holding, commented, “Globally speaking hotels are under enormous pressure with coronavirus disrupting every aspect of life and business. This has further accedlerated the adoption of new technogies in Uzbekistan as in other parts of the world, and at ATECA Hotel Supplies and Technology Solutions we are glad to offer the perfect options.”

About ATECA Holding

ATECA Holding is a diversified group of companies operating in multiple sectors, from hospitality to tourism, real estate, education and marketing. The organization is focused on development of tourism in Uzbekistan which holds huge potential for growth and is a key pillar of the economy, followed by Central Asia.

Every aspect of the group’s business is a mark of perfection and is a step towards stronger brand equity and market leadership. Through the broad spectrum of its operations, ATECA Holding is eager to capitalise on every opportunity in the region to maximise the value of its resources, enhance returns for its associates and shareholders and create long-term value for all.

About Prologic First

Founded in 1998 Prologic First is one of the leading technology solutions providers for the hospitality industry. Trusted by global hospitality leaders, the company has been at the forefront of providing multi-functional innovative technology solutions for a prestigious list of hotels serving clients in over 30 countries. Its diverse and versatile suite of intuitive and interactive solutions are ideal for both independent and chain business and can be deployed on-site, in the cloud or hybrid. Powering every aspect of the hospitality business, Prologic First enables hotels to improve operating performance and achieve growth while delivering the best guest experience

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