Trading Enterprises – Volvo aims to transform retail business  with integrated online/offline consumer experience

Trading Enterprises, the exclusive distributor of Volvo in the UAE, and part of the Al-Futtaim Automotive Group, has announced today that Volvo Cars is fundamentally modernising and upgrading the way its customers buy, lease, subscribe to and service their cars globally as it works towards its ambition to sell 50 per cent of its global volume online by 2025.

The company has today announced its acquisition of Upplands Motor, the Stockholm-based dealership (subject to regulatory approvals), and a planned full takeover of the retailer Bra Bil, with the aim to merge the two operations with Volvo Bil, its own dealership.

The merged operation will enable Volvo Cars to pilot a technology-led transformation of its retail operations in its home market. Its strategy is to create a seamless online/offline experience, together with its retail partners, globally. This merged operation will enable Volvo Cars to fully utilise the strong home market to gain knowledge and develop the future business model.

Volvo Cars believes customers want the same kind of modern, hassle-free retail experience when buying or servicing their car that they enjoy elsewhere. The traditional retail system has served customers well for decades but as the leading automotive brand in Sweden, Volvo now needs to transform to meet future consumer demands head on.Trading Enterprises – Volvo aims to transform retail business

“This is about changing together. The physical retailer and the opportunity for consumers to engage with dedicated, enthusiastic and qualified Volvo personnel remains crucial to our future. We are committed to improving customers’ experiences by working closely – together – with our retail partners,” said Björn Annwall, head of the EMEA region at Volvo Cars.

“As the world around us changes rapidly, and consumers interact with the Volvo brand in even more ways, we need to make sure that every interaction adds to their total Volvo experience,” says Lex Kerssemakers, head of commercial operations at Volvo Cars.

“This is key to our commercial transformation and why we focus on a seamless interaction between online and offline. Today’s investment is another milestone as we create a modern, personalised customer experience together with our retailers.”

Earlier this year, Trading Enterprises- Volvo launched its e-commerce platform, becoming the first Volvo Cars distributor in the Middle East to provide online buying options for Volvo customers through a true brand experience.

About Trading Enterprises – Volvo

Trading Enterprises, part of Al-Futtaim Automotive Group, is the exclusive distributor of Volvo Cars in the UAE since 1985. The ISO9001:2008 company represents the world-renowned Volvo cars brand well known for its intuitive innovations, safety, environmental performance and Scandinavian design through its sales and after-sales network in Dubai and Abu Dhabi.

Trading Enterprises – Volvo offers a complete range of premium mobility solutions in the premium segment that includes: Sedans (S60 and S90), Versatile estates (V60 and V90) and SUV vehicles (XC40, XC60 and XC90). Trading Enterprises is regarded as pioneers in the region by Volvo when it comes to adopting Volvo best practices and has recently introduced the region’s first Volvo Retail Experience Showroom and Volvo Personal Service – which offers a human-centric approach to sales and service. 

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main four operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.

 38 total views,  1 views today