Reebok MENA champions women with Les Mills Middle East in Dubai Fitness Challenge campaign – #FindHerFitness
Reebok MENA collaborates with Les Mills Middle East for the Dubai Fitness Challenge: Dubai 30×30. Alongside His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s goal to make Dubai one of the most active and fit cities worldwide, the brands have teamed up to elevate the month-long experience, from October 30th to November 28th, by giving women across the city the chance to shine as the next Reebok x Les Mills 30×30 Athlete and win AED 30,000.
This year has steered everyone into unexpected direction and now fitness is at the forefront of people’s minds, the importance of exercise, both physically and mentally is imperative for all.
During the month of Dubai 30×30, Les Mills will be offering free on-ground & online classes to activate the public all over the city
Reebok MENA and Les Mills Middle East has introduced the #FindHerFitness competition to motivate and champion women across the region. For a chance to win, the steps are easy:
- Sign up and participate in the Dubai 30×30 Challenge.
- Follow @ReebokMENA & @LesMillsMiddleEast to be eligible
- Join the Les Mills online or on-ground classes
- Film yourself while doing the Les Mills workouts available to you and share your inspiring progress with us throughout the 30 days (more videos tags = higher the chance of winning)
- Use the campaign hashtag #FindHerFitness, tag @ReebokMENA & @LesMillsMiddleEast when posting workout videos or photos on Instagram
The woman who pushes herself throughout the month and documents the most inspirational fitness journey will then be crowned as the Reebok x Les Mills 30×30 Female Athlete with a 2-month Les Mills Initial Module Training course to become a certified trainer, as well as AED 30,000, and will become an official Reebok Ambassador. Reebok store credit from AED 1,000 to AED 2,000 will also be awarded to two runner-ups.
From November 1st to November 28th, ladies can also gear up for the challenge with an exciting 30% promotion that is only for women and will be applicable on women’s products at The Dubai Mall store, First Floor, and The Galleria store, Al Maryah Island, Level 1.
The Dubai Fitness Challenge has adapted to the new normal and is bigger than ever. With more sessions online and on the ground, COVID-19 safety measures in place, and an excited community with engaging energy that will get anyone moving – what are you waiting for?
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. A subsidiary of adidas, Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.
About Les Mills™
Les Mills™ is the world’s largest provider of choreographed exercise classes. Every week millions of people rely on Les Mills for the world’s best group training.
Mixing great music and cutting-edge science, the Les Mills mission is to help people fall in love with fitness.
Les Mills™ workouts are licensed by 20,000 health clubs, hotels and fitness facilities in over 100 countries around the world. These partners have access to research, marketing and new workouts every three months enabling them to build relationships that extend beyond memberships.
A tribe of 140,000 certified instructors bring Les Mills workouts to life. Every day Les Mills’ programs, such as BODYPUMP™, BODYCOMBAT™, BODYBALANCE™, RPM™, LES MILLS GRIT™ and more, pack out fitness studios around the globe.
The future of fitness is merging physical and digital. Les Mills™ are leading the way with immersive training, virtual classes and workouts on demand.
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