Biography Rym Yessad, Founder of

Rym Yessad is a French entrepreneur and the founder of a startup concept, which is an e-shop specialising in natural haircare products and hair accessories that are tailored to curly, wavy and kinky hair. Rym was born and raised in France, where she graduated from one of the top 3 business schools..

Rym’s journey with curly hair started at a young age, as she grew up in France in the 90’s and having curly hair in a European country was an obvious attribute and constant reminder of being an immigrant in a foreign country. Thus, Rym resorted to wearing her hair straight during her teenage years but in her twenties however, she felt confident enough to part ways with chemical straightening treatments, heat styling tools and learnt to embrace her natural curls. Rym has since completely stopped using chemical hair dyes and products with harmful ingredients such as sulphates or silicones for over 10 years.

Over the past 7 years, Rym has worked with some of the biggest global beauty companies such as L’Oréal and Sephora, which made her realise the importance of reading labels on haircare products and picking the ones with ingredients that won’t cause harm to the hair or scalp. Even though wearing her hair curly at work at huge multinational companies was a challenge, Rym never gave up on her curls as they seemed to make her personality stronger over the years and helped her gain more confidence, and that’s when the idea of was born.

Rym started with the notion of helping all curly haired women to gain their confidence back, respect their own natural beauty and to never be ashamed of their curls and ultimately wear them with pride. As a mother of twin girls with naturally curly hair, Rym found it extremely crucial to teach her girls to embrace their natural beauty at a young age and adopt this philosophy as a new way of life.

The e-shop offers a wide range of naturally based products from the United States, France, United Kingdom and Italy to name a few. also boasts its own range of accessories, with affordable prices, not to mention the website includes a blog section to help women reconnect with their beauty and start their natural journey, one step at a time.

Rym has many projects planned in the pipeline for in Q4 2020 and 2021, with a real vision to create a community of women from all age groups, nationalities and backgrounds to guide them through their natural hair journey.

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