December, Dubai, UAE: Zoflora, the UK’s #1 disinfectant, which recently launched in the UAE, has unveiled its latest fragrance, which is inspired by the Middle East. Aptly named, Rose Noir, the aromatic disinfectant will transform the home, not only making it smell incredible, but will eliminate 99.9% of germs including viruses.

Infused with a mysterious blend of rich florals and black cherry, Rose Noir has divine notes black cherry and raspberry, revealing a red velvety rose heart, magnified by saffron, patchouli and of course, oud to offer all-day freshness and fill the home with a beautiful, long-lasting fragrance.

Zoflora’s patented odour elimination technology is unlike anything else available, creating a long-lasting freshness that can be enjoyed in every room.

The proudly British Zoflora has been helping households stay germ-free for almost 100 years, developing beautifully fragranced concentrated disinfectants, which can be used on a wide range of surfaces, from floors to door handles and counter tops.

The impactful 3-in-1 action formula of the disinfectant kills 99.9% of bacteria and viruses that can cause illnesses and bad odours, ensuring the home stays smelling beautifully for at least 24 hours.

Zoflora is extremely versatile, which means it can be utilised through a range of different cleaning methods including spraying, soaking, wiping and mopping across all rooms in the home, from bathroom to bedroom, kitchen and living areas.

Louise Fox, Head of International Market at Zoflora, said: “We are delighted to be launching the Zoflora brand in the UAE, the brand has nearly 100 years of heritage in the UK and is loved by customers for its exciting and long lasting fragrances.”

Mohamed Abdallah, Managing Director of STADA MENA, said: “We have been working hard to find ways to capture the Middle Eastern market and we feel that Rose Noir is the perfect synergy of this proudly British brand combining with the essence of Arabia.”

Zoflora is available to purchase online and instore including major ecommerce platforms: Amazon, Noon, Mumzworld, Firstcry and in retail stores: Waitrose, Spinneys,  Lulu, Choitrams, Aswaaq, Geant, Union Co-Op.

Zoflora has been helping UK households stay safe from germs for almost 100 years, with its range of beautifully fragranced, perfumer developed concentrated disinfectants. Zoflora is the perfect partner for a hygienically clean home or business. The 3-in-1 action formula kills 99.9% of bacteria and viruses that can cause illness and create bad odours, as well as filling homes with a beautiful long-lasting fragrance for at least 24 hours.

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