New Australian Fashion E-Retailer, ALL’E Launches in the Middle East

** The Dubai-based online store offers curated affordable fashion for women **

ALL’E, a new fashion e-retailer offering limited edition products for women, has launched in the region. With a mission to deliver affordable high-quality stylish clothes ALL’E Fashion Boutique showcases chic trendy pieces on the brand website, The brand can also be found at Ripe Markets, with their full range of products at stands every other week. Announcements of dates and locations are made on ALL’E social media accounts, with venues including Ripe Market at Academy Park in Um Suqeim and Nakheel Mall on Palm Jumeirah.

Founded by Ella Stapleton in October 2020, the brand was born to fill a niche in the Middle East for trendy, accessible fashion of premium quality. Every offering is curated from around the globe resulting in limited numbers of each product, creating a bespoke approach to female style. The brand is committed to offering distinct fashion and flair to customers, helping them look and feel great.

All’e provides a wide range of chic swimwear sets, trendy tops and flattering bottoms, all of which feature versatility and can be worn for any occasion – breakfast, brunch, a night out or even a quick coffee date. Signature features of the brand include popular styles such as ribbed knit tops, halter tops, matching loungewear sets, and elegant dresses. ALL’E does not stock the same piece twice, therefore customers are guaranteed to purchase something unique and not widely seen in the market.

It is our mission to provide premium fashion to women across the region with special curated collections. We provide next day delivery in the UAE, meaning you have swift access to your purchase. ALL’E is a brand set to change the industry with our offering, and we hope customers enjoy their experiences with us,” said Ella Stapleton, Founder of ALL’E.

Sourced directly from Australia, the e-retailer offers clothing starting from just AED 115. The platform offers shipping across the region, with free next-day shipping within UAE on orders over AED 200. ALL’E also provides free shipping for orders over AED 500 to select countries including those in the GCC, as well as United Kingdom, Turkey, Cyprus,  India and Pakistan.

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