Carrefour Kicks Off the Region’s Longest Running Retail Promotion

‘It’s a Big Deal’:

  • Six months of unlimited weekly deals are available at Carrefour stores and carrefouruae.com from February 2021 until July 2021
  • The regionwide extended promotion period allows customers to capitalise on unmissable deals in-store while adhering to social distancing requirements

(Dubai), (UAE), 21, February 2021: Carrefour, owned and operated by Majid Al Futtaim in the UAE, launched today an extraordinary six-month promotional campaign across its physical and digital stores regionwide. The retail campaign brings weekly savings deals on a vast range of essential items including vegetables, fresh food groceries, electronics, kitchen appliances, textiles and many more.

Aptly called “It’s a Big Deal”, the promotional campaign supports customers at a time when many are looking to trim their household outgoings and grocery spend in the wake of the pandemic. Always focused on delivering exceptional value for customers through every experience, It’s a Big Deal will see promotions and savings of up to fifty per cent on Carrefour’s top quality items throughout the campaign’s six-month duration. To keep up with current trends and the evolving needs of its customers, Carrefour UAE will refresh and update its promotions across various product categories every two-months throughout the campaign.

Carrefour customers shopping in-store and online can enjoy offers on different product categories every day with bigger discounts to avail over the weekends. In addition, SHARE points for SHARE members will continue to accrue on the purchase of any Carrefour grocery products.

Philippe Peguilhan, Country Manager of Carrefour UAE at Majid Al Futtaim Retail, commented, “As a proud part of the communities we serve, we know the pandemic has brought uncertainty into our everyday lives. But with the launch of It’s a Big Deal — the region’s biggest ever promotion — we’re making one thing sure: every time you visit Carrefour, you’re guaranteed exceptional choice and value. The campaign is yet another way we guarantee more for you — our loyal customers.”

Alongside providing months of savings, the extended promotion period aims to prevent a significant spike in in-store visits as customers rush to capitalise on short-term deals, which could interfere with Carrefour’s social distancing requirements.

Customers can make a saving today by shopping in-store or online at https://www.carrefouruae.com

About Carrefour

Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 350 Carrefour stores in 17 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.

Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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