CELEBRATE THE LITTLE JOYS WITH ASCOTT STAR REWARDS

CELEBRATE THE LITTLE JOYS WITH ASCOTT STAR REWARDS AND EARN DOUBLE BONUS POINTS AND COMPLIMENTARY TIER UPGRADES

Members can also purchase Ascott Star Rewards to receive up to 600,000 points

Middle East, April 2021 – Ascott Limited (Ascott) is offering guests loyalty point bonuses and complimentary tier upgrades as part of ‘Celebrate The Little Joys’ to mark the second anniversary of its loyalty programme – Ascott Star Rewards (ASR), that also coincides with the holy season in the region. Members can avail the anniversary promotion across properties in the Middle East and Turkey. The offer is valid on bookings made until 30^th April 2021 and stay period until 31^st May 2021.

The Ascott Star Rewards programme has experienced resounding success since its launch in 2019, with its membership growing to over 400% and 90% of online bookings coming directly from ASR members. Ascott has retained over 60% of its loyalty members as repeat guests with 36% spending more with Ascott in comparison to non-members. The launch of the ‘Discover ASR’ mobile has supplemented this success, offering guests greater convenience and flexibility, resulting in 130,000 downloads since its launch in October 2020.

‘Celebrate The Little Joys’ offers members the following ASR points and complimentary tier upgrades:

Bookings and stays completed from 1^st April – 31^st May 2021 will receive bonus points.
Bookings from 1^st -15^th April 2021 can earn double bonus ASR points
Booking from 16^th – 30^th April will receive 2,000 bonus ASR points
As an added value, ASR members can also purchase ASR points directly which will be attributed towards their next stay with Ascott. Members can purchase as little as $100 worth of ASR points to start earning bonus points, receiving up to 50% bonus points.
A year long upgrade for ASR members from ‘Classic’ to ‘Silver’ tier on bookings made before 30^th April 2021 and completion of stay between 1^st April – 31^st May 2021
Existing ‘Silver’, ‘Gold’ and ‘Platinum’ tier members will receive 5,000 ASR points when they book their stay from 1^st April – 31^st May 2021.

Furthermore, in order to enhance ASR members’ stay in the region, the international lodging owner-operator has also launched the Ascott Star Rewards Triple Points Purchase offer, enabling members to earn triple the ASR loyalty points on every night’s booking across properties in the Middle East and Turkey. New and existing members can indulge in a plethora of benefits including complimentary stays and room upgrades.

Business professionals looking for the ideal ‘home away from home’ workspace in the UAE can avail the celebratory offer at the luxurious Ascott Park Place Dubai, centrally located in the business district of Dubai, in close proximity to the Dubai World Trade Centre and Dubai International Financial Centre. Guests and residents looking for the perfect sanctuary to unwind and relax can avail the offer at Citadines Metro Central Dubai, conveniently located opposite Dubai Internet City Metro station with easy access to the city’s major attractions.

In Saudi Arabia, visitors and residents can indulge in the promotion with sophisticated and elegant living options at Ascott Corniche Al Khobar, offering beautiful waterfront views of the sea. Ascott Rafal Olaya Riyadh provides residents the perfect balance of contemporary and modern lifestyles, with lavish apartments that flaunt views of the capital’s cultural heritage and state-of-the-art architectural designs.

For escape-seekers, Ascott Tahlia Jeddah boasts city living in style, while boutique-sized Ascott Sari Jeddah exudes elegant living with its spacious rooms. Citadines Al Salamah Jeddah’s fully-furnished apartments are beautifully decorated with separate living and dining areas, offering guests’ a tranquil getaway in the heart of the city.

For those looking for a change in scenery in Oman, Ascott provides a chic getaway at Somerset Panorama Muscat, ensuring each stay is met with tasteful Omani hospitality.

In Turkey, Somerset Maslak Istanbul, situated in Europe’s largest lifestyle development, Maslak 1453, offers an oasis of calm within the bustling city. Welcoming guests with stunning views and graceful interiors, the property is a perfect sanctuary for business and leisure travellers.

About The Ascott Limited

The Ascott Limited (Ascott) is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott’s portfolio spans more than 190 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA.

Ascott has more than 70,000 operating units and over 51,000 units under development, making a total of about 121,000 units in over 770 properties.

The company’s serviced apartment, coliving and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!.

Ascott’s loyalty programme, Ascott Star Rewards, offers exclusive benefits to its members when they book directly with Ascott for their stays at its participating properties.

Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific’s first international-class serviced apartment with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.

About CapitaLand Limited

CapitaLand Limited (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered and listed in Singapore, it owns and manages a global portfolio worth about S$133.3 billion as at 30 September 2020. CapitaLand’s portfolio spans across diversified real estate classes which includes commercial, retail; business park, industrial and logistics; integrated development, urban development; as well as lodging and residential. With a presence across more than 220 cities in over 30 countries, the Group focuses on Singapore and China as its core markets, while it continues to expand in markets such as India, Vietnam, Australia, Europe and the USA.

CapitaLand has one of the largest real estate investment management businesses globally. It manages six listed real estate investment trusts (REITs) and business trusts as well as over 20 private funds. CapitaLand launched Singapore’s first REIT in 2002 and today, its stable of REITs and business trusts comprises CapitaLand Integrated Commercial Trust, Ascendas Real Estate Investment Trust, Ascott Residence Trust, CapitaLand China Trust, Ascendas India Trust and CapitaLand Malaysia Mall Trust.

CapitaLand places sustainability at the core of what it does. As a responsible real estate company, CapitaLand contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.

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