For­mula 1 World Cham­pion and Sus­tain­abil­ity En­tre­pre­neur Nico Ros­berg Is New Continental Brand Am­bas­sador

  • The Formula 1 World Champion signs up as Brand Ambassador for Continental
  • Tyre manufacturer committed to safety, top performance and sustainability
  • Continental and Nico Rosberg support new Extreme E race series, which held its first race in Saudi Arabia this April
  • Rosberg has enjoyed great success in the Middle East with F1 wins at both Bahrain and Abu Dhabi

Two illustrious names from the world of mobility are joining forces under a new partnership: Formula 1 World Champion of 2016 and sustainability entrepreneur Nico Rosberg has signed up as a new Brand Ambassador for international tyre manufacturer Continental.

Nico Rosberg, who has enjoyed great success racing in the Middle East, is one of the best-known figures in international motorsport. The 35-year-old reached the pinnacle of a successful career as a racing driver when he won the Formula 1 World Championship title in 2016. He then retired as an active racer and has since turned his attention to climate action. For example, he is pushing for the transition to sustainable mobility solutions and environment-friendly technologies.

For its part, Continental is channeling significant investment into research and development work aimed at making production of all its tires fully carbon-neutral by 2040 at the latest. The company’s Tires business area is already an industry leader in the efficient use of resources and is aiming to cut water and energy use in its production activities by an additional 20 percent by 2030.

A perfect example of how well the two partners go together came on the first weekend of April this year in the desert of Saudi Arabia: In the inaugural event of the new Extreme E race series, the Rosberg Xtreme Racing team emerged victorious – on tyres supplied by Continental, one of the main sponsors of Extreme E.

This off-road race series is contested at particularly remote locations around the world in specially developed electric cars. With its focus on sustainability, Extreme E was also explicitly conceived to draw attention to the effects of climate change and to combat them by promoting climate protection projects on site. Nico Rosberg participates with his newly launched racing team Rosberg X Racing, and Continental is one of the main sponsors of the series and developer.

Rosberg’s success in the region doesn’t stop with Saudi Arabia. The former F1 champion has raced in both the Bahrain and Abu Dhabi Grands Prix, winning both during his time at Mercedes-AMG Petronas F1 team.

Nico Rosberg explains: “I am very proud to work with partners who put sustainability, technology and safety at the heart of what they do. Just like me, Continental is strongly committed to enabling sustainable mobility. Development and innovation in the tyre sector are elementary to this. I see these shared values as the basis of our collaboration, and I’m very much looking forward to working together.”

“Nico Rosberg and Continental make a perfect fit,” says Philipp von Hirschheydt, Head of Business Unit Replacement Tires EMEA. “Nico Rosberg has achieved massive success in motorsport, personifies elite-level driving performance at the limit and displays a multi-faceted commitment to environmental protection. Meanwhile, Continental – as a leading developer and manufacturer of premium tyres – is a standard-bearer for maximum safety and top performance in all driving situations. At the same time, we are pursuing a particularly rigorous sustainability strategy.”

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company provides safe, efficient, intelligent and affordable solutions for vehicles, machinery, traffic and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs more than 233,000 people in 59 countries and markets. In 2021, the company celebrates its 150th anniversary.

The Tires business area has more than 24 production and development locations worldwide. Continental is a leading tyre manufacturer and with approximately 56,000 employees achieved sales of €11.7 billion in this business area in 2019. Continental is one of the technology leaders in tyre production and offers a wide range of products for passenger cars, commercial and special vehicles and two-wheelers. Through continuous investment in research and development, Continental makes a significant contribution towards mobility that is safer, more cost-effective and more ecologically efficient. The portfolio of the Tires business area includes services for the tyre trade and for fleet applications as well as digital management systems for tyres.

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