Wall’s Ice Cream and talabat Celebrate Ice Cream Month  with the Sweetest Gesture for talabat Delivery Heroes

The heart-warming campaign championed by Unilever’s Walls Ice Cream and talabat gave thanks to the crew this summer with a day of free ice cream, cool breaks, and gratitude on behalf of the community

08 August 2021 UAE: Walls’ Ice Cream, one of Unilever’s key brands celebrated Ice Cream month this year with talabat’s delivery heroes in Dubai. On the 18th of July, which marked World Ice Cream Day, the brands collaborated to show talabat’s delivery heroes appreciation and gratitude in the sweetest way possible – with a refreshing serving of ice cream.

The activation was created keeping the Wall’s brand core values in mind – to deliver a 100 million smiles across the world with their line-up of delicious, frozen treats. Tricycles of ice cream were placed at a central talabat’s hub along with merchandise to help the riders cool off. Other onsite activities included photo opportunities with colleagues and thank you notes to remind them that their efforts; much like a delicious scoop; are always appreciated.

Wall’s Ice Cream and talabat Celebrate Ice Cream Month

With summer in full swing, Wall’s Ice cream urges the public to join in on the efforts of making more people smile themselves beyond the month of July. Simply stock up on cold treats from talabat for yourself, and if you would like, stock up for the riders as well! During the summer, an ice-cold ice-cream goes a long way!

About Unilever:

Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic global brands like Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and other brands such as Love Beauty & Planet, Hourglass, Seventh Generation and The Vegetarian Butcher.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

  • – improving the health of the planet;
  • – improving people’s health, confidence and wellbeing; and
  • – contributing to a fairer and more socially inclusive world.

While there is still more to do, we are proud to have been recognised in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.

For more information about Unilever and our brands, please visit www.unilever.com.

About talabat:

When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first! Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years.

Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region. Our food delivery business works with well over 25,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less!

Our customers, our partners, our people, our riders, and the communities in which we operate are at the heart of what we do. In 2020 alone, we facilitated the donation of well over 340,000 meals, and 44,000 medicine donations to those in need, as well as donated over 1.3million euros to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.

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