DMY BY DMY debuts in the Middle East at THAT Concept Store

DMY BY DMY debuts in the Middle East at THAT Concept Store

  • Another exclusive brand to add to THAT Concept Store’s curated collection

Dubai, United Arab Emirates, June 24, 2021: Independent British eyewear brand, DMY BY DMY, is now available for the first time in the Middle East at THAT Concept Store in the Mall of the Emirates. Created by Majid Al Futtaim as a one-of-a-kind destination, THAT Concept Store hosts over 150 luxury labels from regional and international designers as part of its ever-evolving collection. The beautifully curated spaces takes shoppers on a complete lifestyle journey from fashion to accessories, beauty to food, art to fitness, offering an integrated approach to luxury retail.

The coveted sunglasses label – loved by celebrities from Bella and Gigi Hadid to Kendall Jenner and Kourtney Kardashian – was founded in 2018. The brand’s goal was simple: to create high-quality, affordable sunglasses for the modern woman. Durable and lightweight, each frame is crafted from cellulose acetate or stainless steel for extraordinary eyewear that’s built to stand the test of time.

“I’m thrilled to be launching in the Middle East at THAT Concept Store. DMY BY DMY has already had such a positive response from online communities across the region so it’s exciting to now have a physical presence within what is undoubtedly one of the most innovative and exciting shopping destinations in the UAE,” revealed Founder and Director of DMY BY DMY, Demi Yip. “As a brand, we strongly believe in the importance of physical retail spaces and the way in which they allow for the formation of meaningful relationships between brand and consumer. We’re very fortunate to now have the opportunity to connect directly with an audience of contemporary, creative and modern shoppers within the UAE.”

As well as hosting exclusive and luxury labels, THAT Concept Store offers an elevated retail experience for shoppers with its wide array of services including a gym, art gallery, restaurants and dry cleaners. Sunglasses, hair cuts, yoga classes and delicious bites can all be found in the same retail space, which is located on Via Rodeo in Mall of the Emirates for anyone wishing to explore it themselves.

Shoppers looking to access the latest drops can also download and explore THAT Concept Store APP, which is available to download on all Apple and Android smartphones and through the website

Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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