DUBAI welcomed the 3rd edition of the Modest Fashion Week in collaboration with Rixos Premium JBR

featuring 40 Regional and International Designers

Rixos Premium JBR achieves 90% occupancy in Q4

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Dubai, November 2021: Prominent designers from the Middle East, Europe and Asia came together once again for the 3rd edition of the Modest Fashion Week that took place from Nov 18 – 20, 2021 in Rixos Premium JBR to celebrate the theme of Awakening for those who are ready for a fashion revolution. The event showcased a wide calendar of fashion shows, pop-ups, and panel talks with guests and VIPS.

The Turkish Consul of Dubai inaugurated the event on Nov18, 2021 describing his appreciation for the event saying “When Modest Fashion Week came to me for holding this event 2 editions ago, I was a bit worried and didn’t know what to expect; but now when I saw the impact this event has done; I must say it’s a pride for us and our country. We thank Dubai for being the home to hold this event for us and inshallah more to come”DUBAI welcomed the 3rd edition of  the Modest Fashion Week in collaboration with Rixos Premium JBR

The Modest Fashion Weeks have a travelling concept that highlights the best designers and brands, media, influencers, and retail buyers, while being the hub for the global modest fashion industry. 40 exclusively selected designers and brands will showcase their latest collections on the fashion show runway. Meanwhile, the modest fashion lovers can touch, experience, and shop the collections in the exhibitor booths area.

Coega Sunwear, Di’ Gerari, Bahae Fashion, Najtags & Ranazone, Neveen Elkkady, Lemata X Noor, Poca & Poca (United Arab Emirates), Homolog, Gold Design, Al Haya Paris (France), Hukka, Mimya, Zems (Turkey), Nea Wear, Salayfa, Demure Duchess, Thread Palette London, Munamer (Italy), Surturban, Israel Kasnett, Mizwear (United States), BModest (Lebanon), Halimo Co (Norway), Brave, Kiswa Almaty (Kazakhstan), Heaven Lights, Wardah x  Vivi Zubidi, Khanaan (Indonesia),  Lirat (Iraq), Zeina Ali (Jordan), Massodah Shabodien (South Africa), Salam Design (Palestine), Sweet Dolce, Saraziia (Iran), Nordays (Belgium), Asmiimah (Nigeria) and the (Global) are only some of the designers and brands who will demonstrate unique fashion shows and highlight the diversity of modest fashion.

”The 3rd edition of Dubai Modest Fashion Week 2021 was the most special edition with the exclusive participant selections, getting huge support from His Highness Sheikh Obaid Bin Suhail Al Maktoum and Consulate General of Turkey in Dubai. During 3 days, we saw the global trends of modest fashion with 31 fashion shows, evaluated the industry with 10 talk shows while participants got a lot of business expanding opportunities. Dubai being our second home and the most attractive modest fashion capitals in the world, we can’t be happier for holding such an important event at Rixos Premium Dubai – JBR. Another milestone for the global modest fashion movement is done and in every edition, we are getting stronger.”  says Ozlem Sahin Ertas, the CEO of the global Modest Fashion Weeks.

In addition, the event hosted designer’s, press and influencers for an evening gathering to prepare for the needful 3 days shows. Modest Fashion Week also celebrated partnerships with companies and media that have supported the initiative and allowed the event to be a huge success.

“We are proud to be a part of the “Modest Fashion Week” and the event brought an outstanding job combining big groups of talents, designers and trendsetters under one unique hub in Dubai. The future looks bright for modest fashion designers for sure. We at Rixos Premium JBR have managed to throw the challenging times behind us and in 2022 we will witness even higher occupancy levels and great partnerships. We will continue to be the talk of town with hip events, trendy outlets and forward-thinking management who constantly looks for the next big thing.” said Ali Ozbay Regional Director of Marketing & Communications Rixos Hotels UAE

The Modest Fashion Weeks were previously held in Istanbul, London, Jakarta, Amsterdam, Dubai and has 2 Billion Media Coverages, 40+ country participations. The event series are supported by the United Arab Emirates Government Entities and other countries that see modest fashion’s huge potential and deep influence on other industries like tourism, high tech and FMCG. The modest fashion market size reached $474 Billion.